The Digital Tsunami: Turning information into knowledge

Information is global. Pervasive.

Information can be measured, weighed, classified and categorized. It’s everywhere, served up by the exabyte (that’s a lot of bytes). And it’s growing… in fact, the amount of information is growing faster and faster as more people generate more information, and as build we build technological systems that multiply any single person’s ability to generate information.

Knowledge is different.

Knowledge is an ineffable quantity. Knowledge is personal. Knowledge cannot be measured, it cannot be classified, weighed, measured or organized.

Knowledge can only be evaluated by the fruits of labor, by it’s exercise and application.

Someone having “information at their fingertips” will never be as productive as someone who’s knowledge allows them to actively leverage that same information to produce tangible goods and services.

Not ever.

How to turn information into knowledge

Turning information into knowledge isn’t difficult in concept:

  • Execute: take the information and create something with it.
  • Teach yourself. Memorize if necessary.
  • Teach others to help yourself learn. When you can explain something several different ways, you know it.

The difference between information and knowledge has real-world implications. Consider the following: Human Resource (HR) departments have a real problem here, because it’s really easy for HR to evaluate information (the computer can filter buzzwords out of resumes) and really hard for HR to evaluate knowledge and competence.

4 techniques for turning information into knowledge

  1. Keep very detailed and accurate “to do” and task lists.
  2. Write summary paragraphs on completed projects, using a template to describe who, what, where, why, when, and how, etc.
  3. After finishing a task, find a way that you can repeat that task in some other context as soon as possible. I do this on a regular basis for maintaining web sites. Once I figure out how to do something on one web site, I try and do the same thing on several web sites very quickly, then I write out the procedure on a private wiki.
  4. Memorize. Yes. Memorize what’s necessary. I am not very good at mathematics because I have a poor memory for definitions. And if you can’t remember definitions precisely, it’s really hard to prove theorems. This applies to technology as well. Cascading Style Sheet (CSS) rules are difficult for me in the same way because I find it difficult to remember all the rules… and I find it difficult to remember where to find the rules! In the long term, CSS mastery is made easier by simply memorizing the basic rules as fast as possible. Once you memorize something, put it work immediately to lock in the neural pathways in your brain.

Memorization: 1 billion people set an example

Consider the Chinese system of writing, using characters. Simply put, you have to memorize them. And memorization is a severely under appreciated ability in the modern, Western world (it didn’t used to be). Here’s how you can learn to memorize quickly:

  • Find an isolated fact. Write it down, perhaps on an index card to create your own flash card. Get it into short term memory. This is actually pretty easy.
  • Create a series of true/false questions about that fact.
  • Create a series of exercises about that fact.
  • Find a closely related but different fact. Repeat.

My friend Sean just rediscovered the joys of memorization, and explained it very well as Bad Deacon’s Super Amazing Memorization Method. You should read it. It’s good. Come back later, we’ll be waiting.

Learn by Teaching

There’s an old saw that goes: “Those who can, do. Those who can’t, teach.” That’s a dangerous generalization.

If you really want to learn something, teach it to someone else!

Effective teaching requires mastering your material in more than one way. Your first step is personal mastery, understanding for yourself. The second step is understanding in a way that makes sense to your students. This is not always the same thing. Writing out a lesson plan (or a blog post) is the first half, personal mastery. The second half is “debugging” the lesson, teaching the material to someone else such that their understanding matches your own. In my experience, this second process exposes gaps in my knowledge as well. Students ask questions that I haven’t considered.

Surfing the Digital Tsunami Part III: Going deep with RSS

In a Surfing the Digital Tsunami Part II: Going broad with RSS in my RSS series, I outlined how to take rapid action to improve a broad range of web sites using information gleaned from following one or two RSS feeds.

If you operate a just one, or perhaps a very small number of websites, this tactic isn’t quite as productive…

[Read more...]

Surfing the Digital Tsunami Part II: Going broad with RSS

RSS all gone!

RSS all gone!

Ok, so it took you, what, a few months or years to build up your RSS feed to it’s current beastliness?

You should not expect to get the RSS beast under control by just snapping your fingers.

Although finger snapping works too…

Snap fingers. RSS all gone

The fastest way to reduce your RSS load is to unsubscribe from everything, all at once. Takes a few minutes, it’s done.

That was easy!

Maybe too easy?

Let’s try keeping the baby and just throwing out the bathwater.

[Update 3/12/2009: Let’s not. I followed instruction from Ben Martin, I’m taking a break:

Google Reader:
Settings >> Subscriptions >> Select all feeds >> Click “Unsubscribe” button.

“Unbuilding” takes time too

Just as it took time build your current monstrous list, it’s going to take some time to “unbuild” it.

Here is how to do it in Google Reader.

First, go to “Subscriptions” and select “Show All” instead of “Show Unread.”

Now go through and “Unsubscribe” to each feed that isn’t relevant to your life, right now.

I’m doing this simultaneously with writing this post.

I’m finding stuff that hasn’t been updated in years! Unsubscribe.

Blogs and websites that are useful, but not relevant: Unsubscribe. Here’s one of mine: http://www.careerealism.com/. Very useful and interesting, excellent really, but not relevant for me. Works great, but I’m not looking for a career anymore, so no need to read.

Now, here’s the really tricky part: feeds that are interesting, useful AND relevant… you probably have a dozen or more of these in each category. I know I do. But a dozen feeds in copy writing, a dozen in sales, a dozen in entreprenuership, that’s just Too Much Information to take action on.

That is, when a feed is too useful, but you don’t have time to take action on the information, seriously consider unsubscribing from that feed until you have enough time to implement the excellent ideas you always read about.

Because taking action — right now — is necessary.

For example, I am removing all of my copy writing and sales feeds except for just one two. The one two I’m saving provide information I can rapidly act on daily, across my entire portfolio of blogs.

More criteria:

  • Unsubscribe: Any blog that gives you useful information, but when you implement their recommendation, it doesn’t work, delete that feed.
  • Unsubscribe: Websites with material you want to learn about in the future, delete those feeds too. They aren’t relevant right now, get them out of your head.
  • Unsubscribe: Overly distracting feeds (Smashing Magazine *cough*) got to go. I know where to find these anyway, and will visit such sites even without having them in my feed.
  • You probably don’t need more than one “strategy” blog. That is, find a “guru” you resonate with, follow him or her for a while. Unsubscribe from the rest. At the moment I’m reading all the Gary Halbert letters. You can look them up. It’s what Gary would tell you to do if he were still alive. (Yes, I am reading all of them.)
  • Keep: Blogs from service providers such as http://aweber.com, http://37signals.com (disclaimer: I’m an affiliate of both and totally recommend these services, but just copy and paste the URLs above to find out more information). I’m keeping these feeds as long as the traffic is low and confined to news. Otherwise I unsubscribe if it’s high traffic information not immediately relevant. You probably get most of these in email anyway (topic of a future post), so having them in RSS is redundant and attention robbing.

You know you have the right size feed when:

  1. you can check it once per day and the number of articles is not emotionally overwhelming, and
  2. you can take action now on the one or at most a few useful feeds.

Now, take action!

Now that you have everything cleaned up, you have a very small number of highly informative feeds giving you exactly what you need to take action, right now.

As promised, here’s how: When I get a post from either of the two feeds I am following for information (Copy Blogger or from Total Package) I immediately read the post thoroughly, take notes, and implement everything relevant right away on every single one of my blogs and websites.

“But… I only have one blog!”

My current web strategy is having a broad portfolio of web sites on many different subjects. This works because I’m a modern polymath (which is really just a fancy way to say I’m smart but easily bored). As a result, I never run out of material to post, and whatever I am working on, there is more often than not a blog post lurking very close by!

You, on the other hand, may only have one web site… and blasting all those feeds away doesn’t leave you with enough meat to hang on your bony web site.

This is not a problem, and I’ll tell you why in the next article in this series, which changes focus of your RSS feed from “broad” to “deep” while working on a single website.