What’s your PVP? You know, your Personal Value Proposition?
Do you know?
This is important, and here’s why: from observation, having a PVP separates you from the great mass of people who either do not have a PVP, or who cannot articulate their PVP. It’s similar to the USP – Unique Selling Proposition – marketers use for promoting businesses and products.
There’s more. Think about successful people, those who crave success, and everyone else:
- A List: people who know and communicate their PVP and connect with each other.
- B List: people who know and communicate A Lister’s PVPs, and connect up to A List, sometimes across, rarely down.
- Everyone else: people who either don’t know or cannot articulate their PVP.
Which one are you?
From (again) experience, you the reader are most likely “Everyone else” or (a slight possibility) an A Lister. B Listers typically don’t connect down. “Everyone else” (let’s just say the “E List”) don’t connect well at all, in any direction.
Is this bad?
Hard to say. Highly connected people with huge networks assert it’s necessary for success, but that’s survivorship and self-selection bias: it was necessary for their success. People finding success without a large audience, without being highly connected, who hears about it? I personally know people who are massively successful, who are also incredibly reclusive. I didn’t meet them on Twitter or Facebook, to be sure.
And dammit, I just found out Smiley Ratliff passed on a couple of years ago.