Every morning, I look at my web traffic and I think to myself “If I were just starting out, look how much of a head start I would already have!”
Content is the gift that keeps on giving. For free.
Consider yesterday. Yesterday is gone. You can’t get it back. Yesterday is a sunk cost.
Passive value is this morning head start. Your passive content continues to build value over time, especially as you add new content over time. High value new content increases the value of the existing content.
Without you doing anything at all.