Delivering value to your readers, your audience, your customers is crucial.
Web publication – blogging – provides an incredibly efficient way to disseminate value.
This is a fact: your minimum potential reach is everyone on the internet who speaks your language.
Millions. Potentially, more than a billion people.
It’s not a matter of finding people, it’s a matter of them finding you.
And that’s where “niching down” comes in.
You (we, I) must give _______ value to _______.
Focus on creating and delivering passive value first.
— Steve Pavlina